Have you ever wondered the reasons why you need to hire a web designer? If you are starting a business, then one of the first items on your to-do list is most likely getting a website. It’s 2021, so there are unlimited options to DIY your site or buy a template that will give you the design you want. So many platforms these days market themselves on the fact that “anyone” can build their own site. But then why are so many people still opting into hiring a designer or developer to build their website? That’s because there is still a huge learning curve behind the entire process.
If you just need to whip up a quick landing page, then you can most definitely do it yourself. But there are so many features, integrations and tools that developers have taken years to master that will be the best option for your business.
These do-it-yourself platforms definitely made the process easier for developers over the years. But what that actually means is that developers have more time to work on the more important aspects of your website. For example, developing new tools that the user can experience. Instead of spending all of their time updating plugins and making sure the site doesn’t crash. This in turn does nothing for the user’s overall experience. You sometimes don’t even get to see all of the hard work that is being put in because it ends up just being hours of maintenance. In the end, that just costs you, the business owner, more money. And you get nothing new out of it. Let’s dive into reasons why you need to hire a web designer if you care about your online presence.
If you opt-in to building your website yourself, most likely you are going to spend hours, if not days trying to figure out how to do it. Yes, it’s possible but is that really something you want to spend your time doing. Think about how you can better use your time wisely. Leave it up to the experts. What we see happen most of the time is people spend all of this time trying to bandage together a site after figuring out how to do it and it looks nothing like they wanted. Then, frustrated and defeated they come to us looking to bring their vision to life. Save yourself the headache and the time by just getting exactly what you are envisioning from the get go.
Let’s say you choose a really awesome template that you bought off of Etsy or Creative Market. You upload it to your new site. You start plugging away adding your photos and your copy, but wait. That background photo you just added that you really want on the home page blends in with the text. If only you could just move it up a little bit, or make it show or hide when you click on it, or change the opacity, but you don’t know how.
Developers know how to write code. Most of the time, the templates you choose work great for the content that is in the template. Then once you add in your own content, things start to look bandaged together again. Advanced Customization is key to getting the site to look and feel how you really desire. It’s the bandaged look that turns away potential clients from working with you if the site is not working as it should.
First off, if you don’t know what SEO is, then you DEFINITELY need to hire a web designer. Search Engine Optimization is a vital part of website development. This is what the browsers crawl to determine how sites rank. If your site is not readable by search engines, you won’t rank. Simple as that. Many DIY platforms say that they are already optimized for SEO, but that’s not entirely the case. There is still plenty of work that has to be done when building the site in order to ensure your website is search-engine friendly.
Let’s be honest, a majority of us access most websites using phones these days. One of the biggest hurdles of DIY platforms is that they either give you zero mobile optimization and your site doesn’t work on your phone, or they do it for you and it doesn’t work for your content. Having a developer build your site ensures that they checked all of the boxes to make sure your site looks good across all devices. Many times that requires custom css in order to get it just right. It is just as important as your site working great on desktop.
If you are trying to figure out whether or not you need to hire a web designer, I hope these reasons will give you some clarity. It will save time and money in the long run, especially if you aim to grow your business exponentially. Hiring an expert will give you the ability to continue to build your dream business.